Privacy policy

This privacy policy covers the use and protect of any information that you give to us when you use our website because we ask you to provide certain information by which you can be identified when using this website we would like to assure you that it will only be used in accordance with this policy.

Rest assured we are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and other procedures to safeguard and secure the information we collect online.

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

Who are we: 

This website  is owned by Dustair Limited, our details are:

Dustair Limited 

T/A D and A Country Wear 

Pedmore Road Industrial Estate

Pedmore Industrial Estate

Pedmore Road 

Brierley Hill 


Tel 01384 76662/77716

Fax 01384 77227 

Company Number 00925805

If you have any questions around how we process your personal data, please email [email protected] 

Dustair Limited t/a D and A Countrywear  are the data controller, we are registered with the information commissioner. If you have any questions around how we process your personal data, please contact [email protected] 

We take your privacy very seriously. It’s our commitment to: 

  • Only process your personal data in a way in which you would expect
  • To keep your data safe and secure 
  • To ensure the partners we work with to deliver contractual obligations process your data on our behalf in a secure manner. 
  • We will not sell your data

What personal data do we have and why do we have it?

What Data What we use it for Legal Condition  Legitimate interests
Name * Know who has purchased products

*Know who to address communications and deliveries to.

*Associate payments and refunds correctly


*Performance of your contract

Address details * Send product that you have purchased * Performance of a contract.
Phone number and email address *To respond to enquiries and other communications

* To enable smooth on time deliveries 

* To send marketing communications

*To send purchase confirmations, copy of invoice and to provide to the courier should it be required.

* Consent

*Performance of a contract


*Performance of a contract

Details about the products and the sizes of products you have purchased  *To supply the correct product In the correct size *Performance of a contract

*Statutory obligation

*Tax and VAT purposes with HMRC
Order History  *To trace previous products.

*Deal with issues/complaints/returns

*Performance of contract
*Legitimate interests
Provide customer service customers would expect

Anything else?

We don’t record or keep payment details, payment is taken through the website via Sagepay, we do not have access to your credit card data.

Are there any recipients of your data?

Courier companies – Royal Mail and  APC Limited 

How Long we keep your data for

This will depend on what it is, order details will be retained for 7 years. As far as your other personal data is concerned, we’ll retain whilst you’re a customer and 7 years after your final order for tax purpose. 

How to get a copy of your personal data?

You can access your personal data we hold on you by either writing to us at the address at the top of this notice or emailing.    [email protected]

What if you want to stop us using your personal data?

You are  well within your rights to object to us processing your data, asking us to delete it or stop using it if there is no reason for us to continue to use it. If there’s a reason why we need to continue to use it we’ll let you know and keep you informed of our decision, if there isn’t we’ll do as you’ve asked. 

There might also be occasions where we could restrict the processing of your personal data, and only use it in the defence of a legal claim. We wouldn’t be able to use it for anything else in the meantime. 

You can restrict the use of it if:

It’s not accurate, the processing is unlawful, but you don’t want it deleting, it’s not relevant other than in the defence of a legal claim or you’ve already asked us to stop using it and are waiting for us to respond to you

With all of these, just let us know, you can email us [email protected] 

How to withdraw consent

The only time we’ll need your consent is for the use of your photo, where you have given us you consent you can take it away. Just let us know if you change your mind.

If you want to make a complaint about how we use your personal data

In the first instance please get in touch, we want to know why your unhappy, so we can put it right. You can write to us at the address at the top of this notice or email us at [email protected] 

If your still not happy, it can be escalated  to [email protected] and if your still not satisfied, you can contact the Information Commissioners Office,